Facts about

Rosa Danica

Rosa Danica

Producing around 14,5 million plants a year, Rosa Danica A/S can justifiably be called one of the world’s leading producers of potted plants. We are very proud of this position, and with it comes responsibility! Every day we take great care to produce beautiful, long-lasting plants in precisely the colours demanded by consumers, and with the greatest possible care for the environment.
Rosa Danica is a state-of-the-art horticultural business that was founded by Lis and Torben Moth Madsen back in 1987. Rosa Danica has a production site some 110.000 m2 in area where it primarily grows potted roses, but Campanula and Schlumbergera are also grown in the greenhouses. A permanent staff of around 110 employees work hard every single day to ensure that fresh plants are delivered to consumers all over the world. More than 90% of our products end up in homes in other countries.

Healthy environment – healthy business
A healthy, sustainable environment is a must if you are going to run a healthy business. Rosa Danica is affiliated with the MPS system as an MPS-A nursery. We are also Global GAP-certified, which means that we are regularly assessed in terms of the amount of waste we produce and the amounts of energy and pesticides that we use.
Biological pest control, use of rainwater and recirculation of the water and fertilizer are just a few examples of the green measures that we are using to guarantee careful and sustainable use of nature’s resources. This is common sense, if you ask us.

Selective breeding… You could say we are nerds in this sense!

We invest plenty of resources in improving our potted roses, Campanula and Schlumbergera. Stronger colours, longer life, more harmonious shapes. Everything is assessed and tested to see if we can make it just a little bit better. Our Campanula Tendenza, for example, is the result of our own selective breeding work, and its deep blue colour and extra long life are two of the most important assets for Blue One.
Our Schlumbergera is renowned for its extra large blooms in the most amazing colours, which reminds us precisely why they are called Tendenza ® Grande.
Potted roses have always been closest to our hearts, and our strong position in the market is the result of many years of selective breeding work. We work in close collaboration with Kordes Rosen of Germany, one of the biggest rose growers in the world, and we are constantly working to develop new Kordana® potted roses. All Kordana® varieties are created by crossbreeding at Kordes Rosen followed by trial cultivation at Rosa Danica, where the roses are tested thoroughly in terms of their qualities and values. On average, we trial and test around 3000 different varieties a year, and of these 4 to 6 new varieties end up on the market. Our development work has resulted in a broad selection of potted roses that meet the majority of requests from producers, resellers and consumers.

Product development with heart and mind

At Rosa Danica, we are constantly working hard to be able to offer the best varieties within the various product lines thanks to our selective breeding work. So we make a loving but tough selection to make sure our customers are always offered the best varieties in all product lines. Selecting new varieties also involves minimising energy consumption as a natural part of our work. This means we are constantly getting better at reducing our energy consumption and our use of chemicals to control growth, disease and pests. The life of our plants is another important area that we focus on. All new varieties undergo a “life programme” in which all potential new plants undergo a schematic test. For a plant to be approved for production, it has to pass this test – and when it has done that, it can bring delight to consumers all over the world.

Sustainability and ecology
Nature is our most important resource and we must safeguard it. With a great deal of effort and focus, Rosa Danica is proud to have been approved for a small amount of organic production. Our organic plants are cultivated in greenhouses without chemicals. Our plants are grown in soil enriched with organic chicken manure, enabling the plants to grow healthily. It takes 12 weeks to create a blooming potted rose. The plants are nurtured every day by our talented horticulturists throughout this period, and they give the plants organic plant extracts in combination with rainwater that we have collected. This ensures that the plants have the opportunity to develop beautifully, with lush green leaves and full blooms. We use biological control agents to help ensure our plants stay healthy, and mechanical movement across the plants in order to create beautiful, compact ornamental plants. We produce a selection of organic varieties, carefully selected for plant shape, flower colour, health and life. We can only develop our products with the excellent cooperation with various universities, and on the basis of the fundamental research carried out by other institutions.

Mechanical rose stress

A true Kordana® potted rose from Rosa Danica is robust and compact and comes with large flower heads!
We use the very latest technology to cultivate our roses, which makes them stronger and more uniform, and spares the environment from chemical agents. We have been able to create large roses on relatively small plants thanks to years of product development, and so our potted roses are now very popular among consumers.

This technique involves covering the roses with a strong plastic film at night, when the greenhouses are quiet. This disruption stresses the roses, and they react by growing more compactly, while the branches on the plants become thicker and shorter. This makes the roses more capable of holding up the beautiful, large flowers that make them so attractive.

Looking after your plants at home

Keep the potted roses in a cool, bright place, but not in direct sunlight..

Do not allow your plants to dry out. Water from the bottom and as needed – never water them from above.

Roses should never be placed near fruit on account of the effects of ethylene*.

Kordana® potted roses can be planted in pots or beds in the garden, and in many cases they can flower for several years in succession if they are cut back and not exposed to black frost.

To help you take good care of your rose you can use an Easy watering long life pot. This is a self-watering pot that extends the durability of your plants and makes it easy for you to care for them.
You pour water up to approx. the tip of the spear, and then your rose will drink the water it needs. Then you just need to and add new water when needed.

Keep Campanula in a cool, bright place, but not in direct sunlight.

Do not allow your plants to dry out. Water from the bottom and as needed – never water them from above.

Campanula should never be placed near fruit on account of the effects of ethylene*.

Tendenza® campanula can be planted in pots or beds in the garden and flower over and over for many years. Campanula is a winter-hardy perennial.

Keep Schlumbergera in a cool, bright place, but not in direct sunlight.

Do not let the plants dry out while flowering. Water from the bottom and as needed.

After flowering, these plants can be used as decorative green plants. They will flower again the following autumn/winter if they are not exposed to light in the evenings. Days need to be short for these plants to flower.

Schlumbergera should never be placed near fruit on account of the effects of ethylene*.

*Ethylene is a natural gas that develops when fruit and vegetables ripen. This gas reduces plant life.

Sales team

Flemming Aaby


Mobil: +45 63 98 12 61

Torben Ryg

Export Sales Manager

Mobil: +45 63 98 12 54

Birgitte T. Andersen

Area Sales Manager

Mobil: +45 63 98 12 79

Signe Manniche

Sales support

Mobil: +45 63 98 12 55

Pia Høegh Nielsen

Sales support

Mobil: +45 61 10 15 16